E – Marketing

Email Marketing continues to be one of the most common ways you can communicate with customers and prospects. Whether it’s a simple email announcement or a complete email campaign or e-newsletter strategy and plan, Advised Marketing understands email best practices and regulations. We will write and design your email campaign to maximize deliverability. If you need help with list management, we can do that too.

SEO

Search Engine Optimization is key to improving your website’s search engine visibility. Proper use of SEO techniques on each page of your website will improve your organic ranking with the search engine. Organic search results are utilized by 75% of online users versus 25% utilizing sponsored links. What good is your website if online users can’t fine you? We will create a keyword strategy and edit your site’s content and source code to improve your SEO ranking. Search engine marketing has the lowest cost-per-lead and the highest return on investment.

PPC 
Although it doesn’t represent the majority, Pay Per Click Advertising, or sponsored links, still represents 25% of online search utilization. Advised Marketing can develop a keyword strategy for your company/website and recommend the best mix of PPC to optimize your overall search engine visibility.

Social Media Marketing

Social Media Marketing (SMM) is the internet version of word of mouth advertising. At the core of social media marketing is the simple idea that by listening and having two-way dialogue with customers, companies will understand more of what their customers' values and needs are. These online collaboration tools such as LinkedIn, Facebook, Twitter, etc. are becoming an important marketing medium for companies of all sizes. It’s a fact that these social networks are growing by leaps and bounds, so if you want people to see you, you need to be where they are. Advised Marketing can not only setup your profiles, but we can also monitor and manage these networks for you. 

Blogging
Another form of social media, professional blogs, are growing at lightning speed. Technorati claims that over 1 million blog posts are added daily. Creating a blog for your company has many benefits. It’s a perfect outlet to publish relevant, keyword-rich content to help with your organic search engine rankings because search engines rank based on link popularity and easy to index regular content.  A blog will also help you interact and build relationships with potential and existing customers, keeping them informed of developments through opinion-led content. Advised Marketing can create a blog plan, implement and setup your blog, manage and write ongoing content. 

Digital PR
Digital Public Relations is changing the communications landscape. The use of digital and human intervention to monitor the online buzz of relevant key phrases, subjects, and organizations is the basis for creating a Digital PR program. The goal of Digital PR is to attract prospects by deploying interactive news across the Web through various channels. Advised Marketing uses a number of tools already discussed such as blogs, social media, and email marketing to deploy Digital PR.

Trade Show

Let us help make your trade show a success by creating an effective promotion. We can create targeted, eye-catching graphics, coordinated collateral and powerful giveaways that not only reinforce your brand and give you a highly professional image, but also maximize traffic and lead generation.

Webinar

Webinars or online meetings are a great way to schedule meetings with customers or prospects to discuss a topic of interest in the hope of engaging them with your company and your product(s). Advised Marketing is experienced in webinar technology, strategy and planning, presentation creation, and we can actually conduct webinars on your behalf or engage guest speakers to add to the credibility of your webinar.